Choosing an audio contractor

When selecting an audio contractor your special event, consider the following:

Does the contractor have significant special event experience? Specifically, has the contractor provided audio reinforcement for events similar in size and scope? That is the best indicator of whether they will be able to provide you with the service you need and the equipment that is appropriate to the project. Specific questions that apply to your event might include:

Have the specific production personnel you will use for my event worked at this kind of event before?

Is your contact at the audio company (a salesperson or project manager) comfortable that the rest of their audio crew will be able to interact professionally with your clients? (After all, it will be the technicians who will help the event participants with sound checks, wireless microphones, and the like.)

What experience does your company have working with the electronic media at events? (Note: If they do not know what a "mult box" is, find a new company!)

What sort of back-up systems and redundancies are normally included in a proposal? (Does the audio company record the entire program on a DAT? Does they use multiple microphones or cable runs? How advanced are the wireless systems they use?)

Once you are satisfied that the contractor is the right one for the project, they will want to do a walk-through of the venue with you. If a walk-through is not immediately feasible, you'll want to provide the following pieces of information:

The program:

Will it be speaking, music, or a combination?

  Spoken word Music
Kind of system Audible communication Entertainment
Frequencies emphasized Mid to high range (human voice) Low (music)
Speaker set-up Distributed around venue (allowing constant volume over entire audience) Stacked or flown system close to the stage

 

Will there be a band or orchestra? (Providing audio reinforcement for musical groups requires more equipment and set-up than a simple microphone.)

Will it require wireless microphones? If so, your audio contractor will want to test the wireless system extensively at the venue, requiring additional set-up and rehearsal time.

Will there be other audio sources, such as from pre-produced videos or CDs, that need to be amplified? Patching a CD player or video playback deck into your audio system is relatively simple as long as the contractor is expecting it.

How long will the program be?

The venue:

Size and shape of room, including ceiling height.

Facility to either ground support or fly the sound sytem. (A "ground supported" system is just that; it is set on the ground, or on a stand. A system is "flown" if it is hung from pre-set points in the venue ceiling, or a truss that the sound and lighting company (or companies) raises above ground level. A flown system takes up less space on the ground, and while raising the speakers often provides better sound quality it can sometimes be more expensive to install.)

Acoustics of room: Is there an echo? What kind of wall coverings are there? (Do the walls absorb sound?)

Number of people expected at the event?

How far in advance will the venue be available for load-in and set-up?

How much time will they have to strike their equipment when the show is over

How far is it from where their trucks can park to the event room? Is there a loading dock? A freight elevator? (In short, how difficult will it be to get large pieces of equipment into the room?)

A few other tips:

Once you have accepted the audio company's proposal, it's important to keep them "in the loop." Small changes to the event can sometimes mean big changes to the audio plan.

If there is limited electrical power available in the venue, meet with all of the contractors who will be using power at the same time to discuss power use and distribution. Have them put their power requirements in writing, and make sure it does not add up to an amount higher than the "safe" range of the house power or generator you will be using. If you are working with companies that often work together, this will be much easier to handle.

Anticipate last-minute changes from your client, and be certain your audio company does, too. A good company will have some extra equipment available at every event in case you need an extra microphone or two, or you change between wired and wireless units.

Andy Garlikov is president of ProAdvance, an event production firm based in Los Angeles. You can reach Mr. Garlikov at 310-645-1910 or via e-mail. Visit the ProAdvance Web site at www.proadvance.com.

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