PROJECT: 2000 U.S. Goodwill Tour

AUDIENCE: Local audiences in each city

LOCATIONS: San Francisco City Hall, San Francisco, CA; Oakland City Hall, Oakland, CA; U.S. Capitol and National Ellipse, Washington, DC; Central Park, New York

CHALLENGE: Plan, promote and execute a week-long cross-country performance tour by more than 400 Taiwanese goodwill ambassadors

ProAdvance assembled an experienced project team to plan and promote the entire tour with less than three weeks notice. Planned every detail of the trip in advance, but reacted quickly to take advantage of media and promotional opportunities throughout the visit, including guerrilla appearances on "Good Morning America" and "Today." Chartered one DC-10, two helicopters, three separate four-car motorcades and staging, light and sound for five performances during a six-day schedule. Phew!