America's Promise

A cross-section of the national media covered General Powell's Report to the Nation

PROJECT: Colin Powell’s Report to the Nation

AUDIENCE: National media

LOCATION: Hine Jr. High School, Washington, DC

CHALLENGE: Demonstrate the progress that America’s Promise made in the six months that followed the Presidents’ Summit for America’s Future.

ProAdvance managed all aspects of this multimedia press conference. Set event at Hine Junior High School on Capitol Hill to reinforce the America's Promise message of helping at-risk youth. Built television studio for the event in school's gymnasium. Linked live event to audiences in three other cities (at events also organized by ProAdvance) and the national media via live interactive satellite broadcast.

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