PROJECT: Dedication and Gala, Ronald Reagan Building

AUDIENCE: Thousands of attendees at the day's events

LOCATION: Ronald Reagan Building, Washington, DC

CHALLENGE: Advance Nancy Reagan, the Revered Billy Graham, AT&T CEO Michael Armstrong, General Colin Powell and other political VIPs at the day-long series of events that marked the dedication of the Ronald Reagan Building and International Trade Center.

ProAdvance coordinated with Edelman Public Relations Worldwide, the General Services Administration, Reagan Building management, Barbara Boggs Associates, security elements and corporate sponsors to effectively handle these VIPs at both the building dedication event attended by President Clinton and the evening's black-tie fund-raising gala.