PROJECT: Dedication of the new NCMEC headquarters

AUDIENCE: National media

LOCATION: NCMEC headquarters, Alexandria, VA

CHALLENGE: Dedicate the organization’s new building with dramatic flair.

ProAdvance was responsible for all aspects of this event. Arranged to close off the street in front of the new building and make all arrangements to accommodate the outdoor event and its large audience and media contingent. Ended the ceremony with a burst of energy when the participants cut the ribbon and unveiled the remodeled entrance (below left).