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PROJECT:
Look Good…Feel Better 10th Anniversary Road Show
AUDIENCE:
Local and national media, prospective program volunteers
and participants
LOCATION:
Comprehensive cancer centers in the country’s 20
largest cities
CHALLENGE:
Expand on the success of the Look Good… Feel Better
program and celebrate its 10-year anniversary with programs
around the country.
ProAdvance
designed a classroom-in-a-trailer that also served as
mobile exhibit and backdrop for media events. Handled
all logistical and production details of the year-long
road show. Accompanied the trailer to all of its events.
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