PROJECT: Dedication of new corporate headquarters

AUDIENCE: IBM employees, shareholders, and the local community

LOCATION: Armonk, NY

CHALLENGE: Ensure that IBM CEO Louis V. Gerstner's event dedicating the new IBM corporate headquarters ran smoothly.

ProAdvance served as event consultant and stage manager, working with IBM's corporate communication team to execute a dramatic reveal of the contemporary metal and glass building. We also served as a liaison to help coordinate Governor Pataki's participation in the event.