PROJECT: Three premieres of the HBO movie "Always Outnumbered"

AUDIENCE: Entertainment media in Hollywood, and targeted local audiences in each city

LOCATION: Paramount Theatre, Hollywood, CA (left); locations in Atlanta and Philadelphia

CHALLENGE: Produce screenings for a new HBO movie in three cities across the country almost simultaneously, with minimal support from HBO staff (who were working on premieres of "From the Earth to the Moon" at the same time).

ProAdvance recruited experienced event professionals from its consultant network to assist in planning each of the events, giving HBO the support it needed to hold so many events at the same time, while saving HBO a significant amount of travel expense.