PROJECT: Promise of Humanity: Anniversary of the Geneva Conventions

AUDIENCE: National media

LOCATION: American Red Cross Headquarters, Washington, DC

CHALLENGE: Produce an event to highlight importance of the Geneva Conventions and their role in humane treatment of prisoners of war.

ProAdvance reacted to changes in the event message when American soldiers were taken captive by Slobodan Milosevic’s Serb forces. Handled all technical and logistical details, allowing Red Cross staff to focus on program changes and event promotion.

Read the press release