PROJECT: Press conference introducing new American Red Cross president

AUDIENCE: National media

LOCATION: American Red Cross Headquarters, Washington, DC

CHALLENGE: Production of a press conference, with all planning taking place over a holiday weekend.

ProAdvance quickly contacted companies in their network to provide staging, décor, audio, lighting and video production services and brought them into the project -- all over the July 4th weekend. Gave Red Cross staff peace of mind going into an important event.

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