PROJECT: 50th Anniversary of Blood Services Division

AUDIENCE: National media

LOCATIONS: American Red Cross Headquarters, Washington, DC; locations in Los Angeles, Detroit and Atlanta

CHALLENGE: Celebrate the division’s anniversary and highlight new biomedical technologies and the Red Cross’ role in their development.

ProAdvance produced a star-studded kick-off event in front of the historic Red Cross headquarters in Washington, DC, which included demonstrations — by celebrities, such as Garth Brooks — of the new technologies. ProAdvance also produced celebrity-hosted events in Los Angeles, Detroit and Atlanta.

Read the Red Cross press release